
The ol' Link.
As the article says this is a Portuguese advertisement that is encouraging safe sex. In the article Megan Carpentier is quoted as equating the image with the sexualization of rape but the articles author does a good job of refuting these claims. Of course, that image can be drawn but what the image is elucidating is that practicing unsafe sex is violence against women.
By illustrating, in a somewhat exaggerated fashion, how dangerous it is to have unprotected sex and illustrate how much responsibility women carry towards themselves to make sure their partners use protection the image creates a sense of real unease. It is disturbing to look at. The image is not meant to glorify coercion in the least.
As the author of the article says, this advertisement is not meant to make one feel safe. Rather, it is meant to disrupt how one feels about unprotected sex and I think the ad makes a fair point of illustrating how dangerous it is. It is meant to remind women of their responsibilities to themselves and bodies and to make sure they are always in control of their health. As the article says: "women must be responsible for their own safety when it comes to sex and not rely on the man to do it for them." As I said, unsafe sex is a form of violence, but it is a preventable one in consensual relationships. So no matter who you are, man or women, never leave it up to your partner to decide and protect yourself.
